From Bust to Boom: A Town Reinvented

Leavenworth, WA. It was once a bustling town on the eastern side of the cascade mountains. Then it went bust, and lost relevance. But the town rallied, a plan was made, the locals executed, and now it’s a booming community once more.

What a great example of stretching… starting with Inspiration to initiate change… followed by a Strategy to be executed… and ultimately leading to a model of Success.

Before the Bust
Leavenworth boasts of the proud heritage of the Native American Yakima, Chinook, and Wenatchi tribes, who hunted for deer and elk, and who fished for salmon along the Icicle River. Eventually, the area was settled by gold miners, fur trappers, and pioneers. However, when the Great Northern Railway laid its tracks by Leavenworth in the late 1800s, and the town became a divisional hub in 1893, Leavenworth was soon bustling with opportunity. Rail workers arrived and made Leavenworth their home. A dam was constructed nearby, to provide power for locomotives to travel through the tunnels of the Cascade Mountains. The Lamb-Davis Lumber Company was incorporated and established along the banks of the nearby Wenatchee River. A sawmill was built, and logs were floated down to the millpond for processing. A hugely successful fruit industry was launched along Icicle River and the neighboring valley. Ultimately, the influx of jobs led to a population boom in Leavenworth, reaching around 1,000 in the year 1906, the year that Leavenworth was incorporated.

Busted
Heavy winter storms, snowslides, and avalanches hit the Great Northern Railroad’s section through the Cascades. In 1910, one of the worst blizzards in the Cascades’ history led to the Great Northern Railroad’s decision to reroute the railroad tracks away from Leavenworth to a less hazardous stretch. As a result, the divisional hub was moved further east to Wenatchee. Then the sawmill closed in 1926. Businesses collapsed, the local economy suffered, the high school was condemned, and what had once been a thriving community became a desperate and desolate mountain town. Busted.

Inspiration
Two men from the community, Ted Price and Bob Rodgers, are credited with initiating a change that would alter the future of Leavenworth. They bought a Cafe in 1960, remodeled it with a Swiss-Bavarian theme, and named it the Squirrel Tree. With the beautiful mountains as its backdrop, the alpine-themed restaurant became a hit, and it sparked a movement.

Strategy
The townspeople came together, and in 1962 they formed L.I.F.E., Leavenworth Improvement For Everyone. Various community committees were spun up, and in 1964, it was decided to update the entire town to reflect an alpine Bavarian theme. Price and Rodgers organized a trip down to Solvang, a Danish-themed town in California, which served as an inspiration for Leavenworth’s transformation. Once the remodeling was underway, the marketing efforts to bring in tourists kicked in, including the establishment of various seasonal festivals.

Success
Today Leavenworth is a known tourist spot in the Pacific Northwest, and with over 2 million visitors each year, it is clear that the strategy initiated over half a century ago has led to long-term success. The Autumn Leaf Festival, Oktoberfest, Maifest, and the very popular Christmas Lighting Festival are just some of the main events that draw crowds every year. Affirmation of Leavenworth’s success include that it was cited in Time magazine as one of the Top 10 Places to Find Holiday Cheer, and that it was listed by The Lonely Planet as one of the Five great German towns in the USA.

A Recent Visit
After hearing from many friends of the fun that they had at Leavenworth, I recently took my family out for a long weekend to experience Leavenworth first-hand. We had a great time, and can now attest ourselves to the town’s hospitality, charm, and tourist appeal. There’s something for everyone at Leavenworth, and in our case, the fond memories include laid-back fireside dining at the Munchen Haus, ice cream cones, salt water taffy, miniature golf, a walk along the waterfront, play time at Smallwood’s Harvest farm, and an engaging visit to the bookstore, A Book For All Seasons, where we picked up Leavenworth (Images of America Series).

A Remarkable Story
The history of Leavenworth is fascinating, and as a California native who has biked through Solvang, the so-called ‘Danish capital of America’, it’s been interesting to learn about the connection between the two cities. The determination of the local Leavenworth community to put itself back on the map after going bust, and it’s ability to deliver on a creative and ambitious strategy to reinvent itself as an authentic Bavarian village is inspiring. It took great personal and financial risk on the part of the townspeople and business owners, and what was achieved is remarkable.

A Visual History
The historical pictures included in Leavenworth provide a poignant visual accompaniment to the story of a town that has gone through so much change in the past 150 years. The imagery of Native Americans, prospectors in front of their log cabins, and miners at the mine, are a reminder of days long gone by. Then the depiction of the railroad, the locomotives, the sawmill, and all of the business development that accompanied the period of early growth serve to highlight the major cultural and economic transitions that took place. Later, the impact of the L.I.F.E. program on the community, and the remodeling of buildings after the Bavarian theme, demonstrate not only the commitment and hard work that was involved during a difficult phase in Leavenworth’s history, but also the pride in the transformation that would lead to a new town identity.

The Next Chapter
I wonder what the future has in store for Leavenworth. I worry about the footprint of more than 2 million visitors each year, passing through a small town of barely 2,000 people. How long can Leavenworth support the increasing level of traffic? What is the impact on the local population, and on the environment? At what point does it become too much, and what will the town do to handle the burden of its own success? Perhaps the town is already being stretched to find new solutions, and maybe there are current challenges that require new sources of inspiration, new strategies, and new paths to success.

Stretching Abilities… Breaking Records… Creating New Categories

Records are meant to be broken. And usually it’s an incremental improvement. But every once in a while, a record gets shattered to the point that the new record-holder finds themselves in a category of their own.

The 2015-2016 Golden State Warriors have broken a number of NBA records, including the most games won in a regular season (73), the best start to a season in all of the major professional sports in America (24-0), the longest regular season home game winning stretch in NBA history (54), the first team in NBA history to go without back-to-back losses, and quite honestly, the list of broken records goes on and on and on.

But as the reigning MVP from last season, Steph Curry didn’t just break the 3-point record along the way to leading the Warriors this year. He obliterated that record. It’s been demolished. Destroyed. Shattered. As if the final tally entered into the records system was a typo. But the truth is, Steph’s been in a category of his own all season long. A category that didn’t exist before.

A fantastic visual is all it takes to display very simply just how much Steph Curry’s 3-pt performance this year is simply Off the Charts. Curry already held the record, at 286 3-pointers last year. Because breaking 300 wouldn’t have been enough, this season he also passed the 400 mark. Much has been said about this achievement, and here are a few more fun and thought-provoking graphs to put this new record into perspective.

Whether you’ve been following this season closely or not, you won’t be disappointed to spend 5 minutes checking out an incredible highlight reel of passes, alley-oops, and naturally, no shortage of amazing 3-pt shots by Steph this year. Many of them, from well beyond the arc.

So hat’s off to you, Steph, for another remarkable year. And thank you for being an inspiration to us all. To come back from your 2014-2015 league MVP season and stretch your performance to the point that you blew past any semblance of incremental improvement in 3-pt shooting, is quite amazing. You’ve totally wrecked the curve. Disruption achieved. Well done.

In challenging ourselves, and each other, may we not limit our ambitions to simply inching past current records. Rather, let us aim far beyond the perceived limitations, and let our achievements redefine success.

— Stretch Yourself!